Case Study: Hans Anders improves store conversion and staffing decisions with PFM Intelligence Group footfall data

Hans Anders equips 600+ stores with PFM Intelligence Group footfall data

Hans Anders, a major optical retailer with over 600 stores across Europe, sought to support its continuous growth with actionable data. The company needed to benchmark performance and gain insights into store operations. To meet this challenge, Hans Anders partnered with PFM Intelligence Group, adopting their footfall counting systems.

PFM Intelligence Group implemented their footfall counting solution across all existing and new Hans Anders stores. The data provided by PFM has been crucial, helping the retailer make informed decisions on key metrics like conversion rates and staffing. This partnership, which began in 2013, has provided Hans Anders with the valuable insight that "measuring means knowing," enabling data-driven decisions for their expansion.

Hans Anders