Case Study: C&A improves staff planning and customer experience with PFM Intelligence Group footfall counters

C&A - Customer Case Study

C&A, the fashion retailer with more than 1,500 stores across Europe, worked with PFM Intelligence Group to improve how it used visitor data for store staff planning and customer experience. In the early 1990s, C&A needed a better way to understand footfall patterns so it could align staffing with demand and support daily store operations.

PFM Intelligence Group implemented footfall counters with centralized data collection and daily reporting, giving C&A accurate visitor numbers and a clearer view of conversions by matching footfall with sales data. The solution has been rolled out across more than 1,500 stores in Europe, helping C&A optimize staff planning, improve customer satisfaction, and make more informed business decisions.

C&A

Mieke van Groningen

Marketing Director