Case Study: Beter Bed achieves hourly traffic and conversion insights with PFM Intelligence Group and Xovis footfall sensors

Beter Bed upgrades 115 legacy sensors across 103 stores with PFM Intelligence Group

Beter Bed, a market-leading sleep specialist in the Benelux, faced a challenge with its legacy footfall sensors in its Dutch stores. The existing system lacked the accuracy and granularity needed for effective data-driven decision-making, particularly for optimizing staff deployment. To modernize their approach, Beter Bed partnered with PFM Intelligence Group.

PFM Intelligence Group replaced the outdated sensors in 103 stores with next-generation Xovis PC2SE sensors and provided access to their Data Intelligence services. This new setup enabled Beter Bed to report on traffic and conversion at an hourly level. The results include more precise staffing and operational steering, leading to improved store performance and tangible value from the insights provided by PFM.

Beter Bed