Case Study: 800 Pound Gorilla Media finds and claims comedy content reuploads with Pex

800 Pound Gorilla Media finds 2,977,906 views of comedy content with Pex

800 Pound Gorilla Media, a comedy record label, faced the challenge of finding unauthorized reuploads of their artist Chad Daniels' content across social media. The difficulty of identifying short or modified audio clips meant the label was unable to protect and monetize this content. They enlisted the vendor Pex and its advanced audio identification technology to proactively find these uses.

Pex created digital fingerprints from 16 provided assets and scanned its database of over 22 billion social media uploads. The solution identified nearly 300 copies with a combined 2.9 million views. Crucially, Pex found 133 unclaimed copies on YouTube, each representing a new revenue opportunity for 800 Pound Gorilla Media through YouTube's Content ID system, allowing them to better serve their artists with proper attribution and compensation.

800 Pound Gorilla Media