Case Study: Lords of the Fallen achieves global launch momentum with PETROL Advertising

Lords of the Fallen sells 1M units in 10 days with PETROL Advertising

The customer, Lords of the Fallen, partnered with vendor PETROL Advertising to position its game as a distinct and unforgettable entry in the competitive Souls-like genre. The challenge was to create an immersive, larger-than-life rollout that would capture global attention and drive maximum consumer engagement and reach.

PETROL Advertising developed the "DARE TO BELIEVE" campaign, a solution that leveraged high-profile talent, a soundtrack from metal legends Danzig, and strategic media partnerships. The campaign utilized high-impact AV trailers, a global out-of-home launch, and bespoke activations with partners like IGN and major retailers. This approach was highly successful for PETROL, resulting in the game selling 1 million units within its first 10 days.

Lords of the Fallen