Case Study: Gunfire Games achieves standout launch momentum and sales success with PETROL Advertising

Gunfire Games launches Remnant II with PETROL Advertising, selling 1M+ units in first week

Gunfire Games engaged PETROL Advertising to develop a go-to-market strategy and create astounding visuals for the launch of their video game, REMNANT II. The challenge was to position the game as a must-play sequel that would engage both franchise veterans and newcomers, while also sustaining fan excitement long after its initial release through a robust social media initiative.

PETROL implemented a solution that included a high-impact gameplay trailer, bespoke animated content, and a fan-first social campaign leveraging trends and holidays. This integrated approach fueled anticipation and expanded the game's social footprint. The vendor's work helped REMNANT II surpass sales expectations, selling over 1 million units in its first week and over 2 million units to date, while maintaining strong post-launch momentum.

Gunfire Games