Case Study: Robert Scott achieves record trade coverage and community engagement with Petal & Co.

Robert Scott doubles share of voice with Petal & Co

The customer, Robert Scott, faced the challenge of creating a campaign with legacy value that highlighted its core values and engaged its sales team to have wider conversations. The goal was to demonstrate national reach, generate significant trade media coverage, and outperform competitors. The vendor, Petal & Co, was tasked with developing this initiative.

Petal & Co devised and launched the inaugural "Cleaning up your Community" campaign, a national competition activated through the Robert Scott sales team. The solution included a targeted launch with a crowd-sourced playlist, proactive email campaigns, media relations, and paid social media on LinkedIn. The campaign culminated in a judging day at a major trade fair. As a result, the sales team generated 15 entries from over 50 clients, achieving Robert Scott's highest ever coverage levels and doubling the share of voice of its closest competitor.

Robert Scott