Case Study: BDO boosts regional brand awareness and thought leadership with Petal & Co

BDO grows regional PR footprint across 9 regions with Petal & Co

Petal & Co was engaged by BDO, the UK accountancy and business advisory firm, to address a regional PR challenge. BDO needed to increase brand awareness and promote its specialist expertise among high-growth businesses across all UK regions, positioning itself as the champion of the UK's 'Economic Engine'.

The solution implemented by Petal & Co was a comprehensive regional PR strategy, managed via a live activity dashboard for planning and opportunistic engagement. Petal executed over 80 projects, securing more than 400 media pieces and profiling over 50 BDO spokespeople as regional thought leaders. This successfully grew BDO's footprint across nine UK regions.

BDO