Case Study: Morhipo achieves 18× recommendation revenue growth and 75% mobile recommendation share with Perzonalization

Morhipo - Customer Case Study

Morhipo, an eCommerce brand under Boyner Group selling 200,000+ products and running fast-moving private shopping (PS) campaigns that last just 3–5 days, struggled to personalize the shopping experience and surface relevant items across web and mobile. To address this, Morhipo engaged Perzonalization to deliver real-time, personalized product recommendations by tracking clickstream and purchase behavior.

Perzonalization implemented on-site recommendation blocks (including the “Related Products from Similar Shoppers” algorithm) across home, product, cart and 404 pages and combined web and mobile data for an omni-channel experience. The solution drove measurable impact: 18X growth in recommendation revenue since 2014, 736M recommendation views, and today Perzonalization’s recommendations on Morhipo’s mobile app account for 75% of total recommendation revenue, improving conversions across devices.

Morhipo

Beril Mutlugüller

Customer Relationship Management Executive