Case Study: Brandroom achieves 47% revenue-per-visitor uplift and 16% conversion lift with Perzonalization

How luxury retailer BrandRoom is getting it right with personalization

Brandroom, the luxury multi-brand division of Demsa Group, operates an online store hosting over 300 designer labels and sought to replicate the in-store, personalized shopping experience online. A few months after launching, Brandroom partnered with Perzonalization to implement personalization solutions across its e-commerce site and email channels to boost customer loyalty and engagement.

Perzonalization implemented personalized product recommendations across home, category, product, cart and order-success pages and added automated cart-reminder emails with tailored suggestions. The program delivered measurable impact: a 47% increase in revenue per visitor, a 16% uplift in conversion rate, and personalization now drives over 8% of Brandroom’s online revenue.

Brandroom