Case Study: Intersport achieves 12% of site revenue from personalization with Perzonalization

How Intersport an international sporting goods retailer has generated an enormous uplift in online revenue thanks to personalization practices

Intersport, an international multi-brand sporting goods retailer, struggled to manually recommend products across a massive catalog with sport-specific attributes and to maintain data consistency. To fix this, Intersport engaged Perzonalization to apply algorithmic personalization and automated product recommendations.

Perzonalization deployed algorithmic personalization and automated recommendations on category, product and cart pages, cutting hours of manual work and improving relevance sitewide. The personalization program delivered a measurable uplift, generating the equivalent of 12% of Intersport’s online revenues.

Intersport