Case Study: Canadian retailer ALDO achieves 4% sales boost on product pages with Perzonalization

How Aldo the Canadian retailer, had a boost in revenue by displaying product recommendations on its product pages

ALDO, the Canadian footwear and accessories retailer, faced a personalization challenge: the same shoe models come in multiple colors and sizes, making it hard to predict each shopper’s shoe size and taste profile. To address this, ALDO worked with Perzonalization using its AI-powered personalization and product recommendation capabilities to tailor offers for style-conscious online customers across its omni-channel store.

Perzonalization applied a careful study of colors and sizes on top of its AI approach and placed personalized product recommendations on product detail pages. Showing recommendations only on those pages delivered a measurable 4% sales boost and paved the way for further personalization initiatives driven by Perzonalization.

ALDO