Case Study: the largest bank in Singapore achieves 25% in-app MAU growth with Perx Technologies

Perx drives double-digit user growth for the largest bank in Singapore

The largest bank in Singapore partnered with Perx Technologies and its Perx Lifestyle Marketing Platform to address the challenge of improving last-mile customer engagement and driving specific customer actions among its over 4 million customers.

Perx implemented a solution consisting of 331 personalized and gamified mobile-first micro-experiences. This strategy from Perx led to a 25% increase in in-app monthly active users and drove an additional 221,000 customer actions and interactions within a single year, creating 15 million customer-brand touchpoints.