Case Study: a leading next-gen bank achieves $18M in incremental customer spend with Perx Technologies

How a leading next-gen bank leveraged Perx LMP to generate $18 million in new revenue

A leading next-gen bank needed a creative and efficient solution to increase overseas spending among its high-end credit card customers. Their challenge involved finding a swift, low-integration method to engage this segment. To address this, they partnered with Perx Technologies and implemented the Perx Customer Engagement Platform, specifically leveraging its Loyalty & Marketing Platform (LMP) capabilities.

Perx Technologies implemented a solution powered by its Campaign and Rewards Management, Gamification, and Marketing Analytics modules. It delivered intelligent, instant rewards to customers based on their overseas transactions. The results were significant: the bank engaged 21,000 customers with a 91% engagement rate, delivered over 500,000 instant rewards, and generated $18 million in new, incremental customer spend.