Case Study: a leading mall operator boosts footfall and revenue with Perx Technologies

A Leading Mall Operator Envisions Double Digit Rise in Footfall and Revenue

A leading mall operator in South East Asia faced challenges in driving footfall and increasing sales across its 4000 malls. With 18 million loyalty members, its marketing campaigns were inefficient, taking weeks to generate customer lists and achieving low engagement rates. The operator needed a way to create personalized digital experiences to better compete and deepen customer relationships. They turned to Perx Technologies for a solution.

Perx Technologies implemented its platform, which uses machine learning to segment millions of customers and deliver personalized, gamified engagement campaigns. This solution enabled the marketing team to instantly identify the best-suited customers and reward their actions. The result was a dramatic increase, with the new campaigns achieving a 60% customer response rate, significantly boosting footfall, redemption rates, and new membership acquisitions for their loyalty program.