Case Study: Rausch achieves 106% higher revenue per visitor with Personizely

Rausch boosts revenue per visitor by 106% with Personizely

Rausch, a Berlin-based chocolate brand, partnered with Personizely to explore how small content and design tweaks could further optimize their already polished online store. Their key challenge was determining how much impact product presentation, specifically the wording of descriptions and visual details, had on buying behavior and revenue metrics.

Using Personizely's A/B testing tools, Rausch ran experiments comparing AI-generated product copy and visual elements against their original versions. The solution revealed that emotionally intelligent AI copy and hover videos dramatically outperformed the originals. Personizely helped Rausch achieve a 106% increase in revenue per visitor, a 78% lift in conversion rate, and a €10 increase in average order value, providing clear data to scale these optimizations across their store.

Rausch