Case Study: IMPERIO Cosmetics boosts average order value by 57% with Personizely

How IMPERIO Cosmetics Benelux increased their AOV by 57%

IMPERIO Cosmetics Benelux, an online retailer of premium hair products, sought to significantly increase its average order value and conversion rate on its Shopify store. Its founder, Olaf van Gessel, needed a sophisticated tool that went beyond basic popups to create custom purchasing flows. He turned to Personizely to implement a strategy focused on upselling product bundles and reducing cart abandonment.

By using Personizely to create multi-step upsell popups, a free shipping bar, and targeted exit-intent campaigns, the vendor helped address these challenges. The results were substantial: the average order value increased by 57%, from €26 to €41, far exceeding the initial goal. The conversion rate also rose by 25%, and the cart abandonment widget achieved a 24% conversion rate, demonstrating the powerful impact of Personizely’s approach.

IMPERIO Cosmetics

Olaf van Gessel

Founder