Personizely
6 Case Studies
A Personizely Case Study
Cardsplug, a company creating personalized football cards, sought to build its email list to better engage its global customer base. To achieve this, they partnered with the vendor Personizely, utilizing its widgets to offer targeted promotional discounts that would encourage newsletter sign-ups and drive sales.
Personizely's solution involved implementing a strategic mix of widgets. This included high-value, time-sensitive offers for holidays like Black Friday and Christmas, alongside a consistent year-round promotion. The smart use of display rules by Personizely ensured a positive user experience. This strategy was highly successful for Cardsplug, enabling them to build an email list of over 100,000 subscribers and generate significant revenue, including over $280,000 from their Black Friday campaign alone.