Case Study: The Climate Reality Project achieves 270% growth in Annual Acts of Leadership with Personify Corp's Reality Hub

The Climate Reality Project - Customer Case Study

The Climate Reality Project, founded in 2006, trains everyday people as Climate Reality Leaders to drive climate action worldwide; its volunteers report "Acts of Leadership" — events, campaigns and outreach — as a key impact metric. With more than 19,000 Leaders across 152 countries, the organization lacked a centralized, engaging space for volunteers to connect, coordinate and stay informed, leaving engagement and reporting fragmented.

In 2015 Climate Reality partnered with Personify to launch Reality Hub, a mobile‑responsive community platform where Leaders join local chapters, claim presentation requests via a location-based workflow, plan events, earn badges, and track Acts of Leadership with staff analytics. The Hub became integral to training activation and volunteer collaboration, helping annual Acts of Leadership grow 270% (from ~11,000 in 2016 to 30,000 in 2018) and improving access for volunteers in mobile-first regions.

The Climate Reality Project

Rachel Somerville

Community Manager