Case Study: National Trade Productions achieves 30% increased productivity and faster sales with Personify Corp

National Trade Productions - Customer Case Study

National Trade Productions (NTP) is a full‑scope tradeshow and event management firm that runs 8–12 events yearly with 80–800 exhibitors each. Their legacy contact and floor‑plan systems required manual double‑entry and paper processing, creating a bottleneck that kept them from scaling sales volume without adding staff.

NTP replaced those tools with enterprise Salesforce and Personify A2Z Events and implemented a two‑way integration to eliminate duplicate entry and enable real‑time floor plans and unified account visibility. The overhaul cut paper processes, sped closing by three days, raised productivity by about 30%, increased sales per rep ~15%, improved gross profit 10–15%, and allowed NTP to handle more volume with the same team while improving cash flow and client satisfaction.

National Trade Productions

Karin Fendrich

Chief Operating Officer