Case Study: National Retail Federation achieves streamlined, scalable multi-event management with Personify Corp (A2Z Events)

National Retail Federation - Customer Case Study

The National Retail Federation (NRF), the world’s largest retail trade association running major conferences like Retail’s BIG Show, struggled with fragmented, manual processes—spreadsheets and multiple applications—to manage floor plans, conference content and speaker proposals, and needed to scale sales without adding staff.

By adopting A2Z Events’ unified global administration platform, NRF consolidated event data into a single dashboard, improved access control and reporting, and automated workflows. Today the team manages about 10 events a year (325,000 net sq. ft.), processes roughly $25M in transactions and 1,000 speaker proposals annually, gaining real-time and historical insights that helped streamline operations and support show growth.

National Retail Federation

Mark Bogdansky

Vice President Exhibit Operations