Case Study: Marriott International achieves end-to-end hosted-buyer automation and fewer no-shows with Personify Corp

Marriott International - Customer Case Study

Marriott International needed a fast, fully automated hosted-buyer matchmaking and appointment-scheduling solution for its customer event at the Annual Philadelphia Flower Show. Project manager Elizabeth Gooden, running the program solo, had tried multiple tools that required heavy manual work and wanted a system that could be up and running quickly and remove her from the scheduling loop.

Personify’s A2Z Events delivered a tailored, end-to-end hosted buyer scheduler that automated matchmaking and appointments, reduced no-shows, saved many planner hours, and increased the program’s value to participants. The result was a more efficient, higher‑ROI hosted buyer program that freed the planner from manual tasks and improved attendee outcomes.

Marriott International

Elizabeth Gooden

Project Manager