Case Study: American Association for Laboratory Animal Science (AALAS) achieves rapid virtual-event success and centralized data management with Personify Corp

How Personify’s web controls reduced staff times and helped them become more efficient

The American Association for Laboratory Animal Science (AALAS) faced a sudden planning crisis when the COVID-19 pandemic forced it to prepare both an on-site and a virtual annual meeting simultaneously. Contractual obligations and uncertainty divided the team’s focus, leaving only a few months to pivot fully to a virtual format and preserve exhibitor and attendee value.

AALAS partnered with Personify, adopting ThreeSixty and A2Z Events to centralize data, enable ecommerce and exhibitor workflows, and remove reporting bottlenecks. The technology and engagement tools (live polling, breakout video, Q&A, push notifications, quizzes, etc.) helped deliver a successful virtual meeting, increased operational efficiency, boosted team confidence in exhibits, and produced lessons the association is using to drive future growth.

AALAS

Chris Lyons

Associate Executive Director