Case Study: Carroll University increases enrollment yield by 30% with Personify Corp’s CommUnity

How an online community led to increased enrollment

Carroll University, a private college in Waukesha, wanted to improve enrollment by helping admitted students form real connections and demonstrate genuine interest. Admissions leadership needed a way to engage accepted students earlier, reduce uncertainty, and let prospective classmates meet one another beyond traditional outreach.

Carroll implemented Personify CommUnity for a managed, data-controlled online space with gamification and personalization, enabling students to find roommates and build networks of hundreds of peers. The community drove measurable results: participating students had a 56% yield versus 12% for nonparticipants, those with high engagement enrolled at 77%, and the university saw a 30% increase in yield for the year.

Carroll University

Jim Wiseman

Vice President of Enrollment