Case Study: NANP exceeds member sign-up goals and builds a thriving online community with Personify Corp

How a national organization surpassed their member sign up goals for their new online community

The National Association of Nutrition Professionals (NANP), a membership organization supporting holistic nutrition practitioners since 1985, faced an outdated online community with a clunky sign‑on and limited functionality that no longer met members’ needs — and they initially lacked budget for a replacement.

NANP secured funding by offering waived sign‑up fees and partnered with Personify to launch a modern community in September 2021; by year‑end the site had 1,069 members (22 more than projected), generated 200+ responses to an early post, and delivered about $1,000/year in app consolidation savings.

NANP

Nicole Hodson

Executive Director