Case Study: Penn State Children's Hospital (Four Diamonds) achieves 5.5x fundraising increase with Personify Corp's FTK Nation community

FTK® Nation, Four Diamonds’ online community, inspires and engages students in the fight to conquer childhood cancer

Four Diamonds at Penn State Children’s Hospital runs Mini-THON®, a year‑round K–12 fundraising program that mobilizes students to support pediatric cancer care and research. To better support student volunteers and advisors and to boost fundraising beyond in‑person events, the organization sought a digital solution for social sharing and peer‑to‑peer advocacy after finding consumer platforms like Facebook lacked the engagement controls and analytics they needed.

Four Diamonds partnered with Personify to launch FTK® Nation, a branded, login‑protected online community that provides resources, peer collaboration, fundraising tools and a virtual fundraising hub. The community drove strong engagement and measurable results: student volunteers who joined FTK Nation raised 5.5x more funds (a 352% increase in impact), contributing to $7.2M raised in 2018–19 and supporting ongoing growth through gamification and year‑round digital programming.

Penn State Children’s Hospital

Michael Ringbach

Associate Director