Case Study: American Academy of Neurology achieves $2.8M in sponsorship sales in 1.5 hours with Personify Corp

How AAN used A2Z Events by Personify to drive revenue through more efficient sponsorship sales

The American Academy of Neurology (AAN), which draws about 12,000 clinicians and administrators to its annual meeting, struggled with a manual, paper-based sponsorship sales process that was slow, opaque and labor-intensive. Sponsors had to complete and return printed forms, orders were processed across multiple systems, and AAN lacked real-time inventory visibility—what once took about four weeks to generate $2.8M in sponsorships.

By deploying A2Z Events by Personify, AAN moved sponsorship sales to a PCI‑compliant online portal where sponsors could select opportunities, sign contracts and pay instantly, with automatic confirmations and inventory management. The result: $2.8M in sponsorships sold within the first 90 minutes, 114% sales growth mid-cycle, faster cash flow, eliminated weekly invoicing meetings and freed staff to focus on program innovation.

American Academy of Neurology

Erin Harris

Industry Sales Specialist