Case Study: Intesa Sanpaolo advances hyper-personalized customer engagement with Personetics

Intesa Sanpaolo - Customer Case Study

Intesa Sanpaolo Group, a leading global banking provider, was looking for innovative ways to deliver fully customized, personalized services and deepen customer engagement through hyper-personalization. To support this goal, the bank partnered with Personetics and its advanced analytics/self-driving finance capabilities to explore new digital customer experiences.

Personetics implemented an accelerated pilot project designed to boost engagement and product adoption for Intesa Sanpaolo’s retail customers. The collaboration helped strengthen the bank’s mobile banking proposition and laid the groundwork for a broader strategic partnership focused on data-driven insights, with Personetics becoming a strategic design partner for future customer engagement initiatives.

Intesa Sanpaolo

Paola Papanicolaou

Head of Innovation