Case Study: Hyundai Card Achieves Market-Leading Personalized Credit Card Engagement with Personetics

Hyundai Card Uses Personetics to Create a Market-Leading Personalized Credit Card Experience

Hyundai Card, South Korea’s leading lifestyle-focused credit card provider, wanted to move beyond basic mass marketing and standard PFM to deliver a more personalized digital experience for its 3.7 million app users. To achieve its “Super Customization” strategy, Hyundai Card partnered with Personetics and adopted its personalized financial insights and Engagement Builder tool to create more relevant in-app engagement.

Using Personetics, Hyundai Card combined out-of-the-box insights with custom, quickly deployable messages to provide real-time guidance such as spending forecasts, duplicate charge alerts, subscription cancellation prompts, and credit limit offers for eligible customers. The result was a more timely and useful customer experience, with average satisfaction reaching 4.7 out of 5 and click-through rates exceeding 15%, with expectations to rise to 20% by year-end.

Hyundai Card

Ted Chung

Chief Executive Officer