Case Study: United Overseas Bank quadruples engagement with Personetics

How UOB’s TMRW Quadrupled Its Engagement Rate in a Year

United Overseas Bank (UOB), one of Asia’s leading financial institutions, launched TMRW, a mobile-only bank for ASEAN millennials, with the challenge of creating a highly personalized digital banking experience that would drive engagement, retention, and loyalty. To do this, UOB turned to Personetics and its AI-powered personalized insights.

Personetics helped UOB implement data-driven banking insights inside the TMRW app, and also use its Engagement Builder to create custom, branded insights tailored to the target audience without IT involvement. As a result, TMRW quadrupled its customer engagement rate, quadrupled its NPS, and saw 2/3 of new customers come from referrals by happy customers.

United Overseas Bank