Personas
2 Case Studies
A Personas Case Study
Nybll, a premium food service provider for athletes and tech firms in San Francisco and Los Angeles, wanted to grow faster while reducing the time its sales team spent on admin work like cleaning spreadsheets, deleting duplicate leads, and updating the CRM. They turned to Personas to help their reps spend more time selling and less time prospecting.
Personas helped Nybll identify and reach the highest-intent prospects using granular targeting data such as company size, industry, funding, and office location, then pushed those leads into existing outbound campaigns on a regular cadence. With Personas’ smarter prospect sourcing and campaign integration, Nybll grew 4x in one year, with 50% of that growth coming directly from Personas and millions in new revenue from top clients.
Keven Thibeault
Chief Executive Officer