Case Study: Eden achieves 140 monthly sales meetings with Personas

Eden.io Books 140 New Sales Meetings Every Month — Up From 30

Eden, an office services provider, needed a more reliable way to generate sales meetings. Their reps were spending too much time on manual data entry, lead searching, email lookups, deduplication, CRM checks, and CSV uploads, which made outbound lead flow inconsistent.

Using Personas, Eden automated lead generation and data handling, then built segmented audiences for personalized outbound email based on persona attributes like company size, industry, funding, and office location. With Personas, Eden increased outbound-driven meetings to 140 per month, grew revenue from outbound by 300%, and reduced the process to just a one-hour weekly management meeting without adding staff.

Eden