Persona
42 Case Studies
A Persona Case Study
Sonder, a next‑gen hospitality company with over 5,000 spaces in 28 cities across 6 countries, needed seamless, privacy‑centric ID verification during booking to prevent fraud and comply with government and city regulations. They selected Persona — leveraging Persona’s Dashboard, Workflows and Queues and its role as a PII custodian with GDPR and CCPA‑compliant retention — to protect guest data while streamlining verification.
Persona provided a centralized Dashboard to unify reviews, notes and guest records, automated triage and task assignment with Workflows and Queues, and a branded consumer verification flow to minimize friction. The result: fewer customer service tickets, reduced confusion, and time savings of several hours per day for Sonder’s trust and safety team, alongside stronger data‑privacy controls.
Rahul Verma
Trust & Safety England