Case Study: Preply achieves 80% time savings and 15% higher tutor conversion with Persona's automated identity verification

Preply automates identity verification to massively expand its global tutor network

Preply, an online education marketplace connecting 80,000+ students with tutors across 185 countries, needed a scalable way to verify tutors’ identities as its business grew 3x annually. Manual passport checks across 60+ countries were time-consuming, error-prone, and pulled the Tutor Success team away from strategic work. To solve this, Preply partnered with Persona and implemented Persona’s Workflows and identity verification platform to automate and localize the onboarding process.

Using Persona’s Workflows, Preply automated rule-based identity checks, auto-filtered disqualified candidates, and flagged only suspicious cases for human review, enabling localized coverage across 190+ countries and multiple languages. The solution delivered an 80% reduction in review time and drove a 15% increase in tutor conversion, while also surfacing new fraud signals and supporting reactivation of returning tutors — freeing the team to focus on growth and improving the tutor experience.

Preply

Matthew O.

Product Manager