Persona
42 Case Studies
A Persona Case Study
Postmates, a logistics platform that connects customers, merchants, and local couriers, needed to prevent fraud and ensure courier safety by verifying that couriers sign up with real identities—without slowing courier growth or hurting onboarding conversion. To meet that challenge, Postmates selected Persona for identity verification.
Persona provided a customizable, low‑friction identity verification solution with a simple API and streamlined UI that allowed Postmates to enforce strong identity checks while delivering instantaneous results for new couriers. As a result, Postmates improved protection for buyers and merchants, implemented robust verification without impacting courier conversion or growth, and freed engineering resources to focus on other priorities while continuing to explore additional Persona use cases.
Dave Auerbach
Tech Lead and Engineering Manager, Risk