Persona
42 Case Studies
A Persona Case Study
Outdoorsy, a leading peer-to-peer marketplace for RV and trailer rentals with more than 25,000 listings across 11 countries, needed to strengthen trust and safety as it scaled by vetting renters without adding friction to the customer experience. After evaluating options, Outdoorsy selected Persona’s identity verification solution to provide fast, automated verification that would protect owners and qualify renters while keeping the renter flow smooth.
Persona implemented a fully automated, privacy-centric ID verification system (real-time ID image and selfie analysis and face comparison) with a simple API integration, working closely with Outdoorsy’s engineering and operations teams. Since launch, Persona’s solution has delivered instantaneous results that improved conversion and reduced drop-off, significantly lowered calls and emails to customer service, and enabled earlier detection of potential fraud.
Monique Talerico
Director of Trust Safety