Case Study: Linktree reduces candidate fraud and streamlines hiring with Persona

Linktree cuts candidate fraud and saves recruiting time with Persona

Linktree, a global link-in-bio platform, faced a significant challenge with fraudulent candidates overwhelming its recruiting process and posing a security threat. As the company scaled, its lean team was spending excessive time vetting fake applicants who used deepfakes and other tools to impersonate real people. To address this, Linktree partnered with Persona to implement an automated identity verification solution.

Persona's solution integrated directly into Linktree's existing workflow via Slack and its ATS, requiring minimal effort from recruiters. The platform verified candidates through government ID checks, selfie liveness checks, and fraud signal analysis. As a result, Linktree reduced candidate fraud, with some fake applicants withdrawing upon learning verification was required. This reclaimed significant time for the recruiting team, allowing them to focus on qualified candidates and ensuring security. Persona provided a reliable, "set and forget" system that gave the company confidence.

Linktree