Case Study: Coursera achieves scalable global identity verification and stronger academic integrity with Persona

Coursera scales its global user base and ensures strong academic integrity with Persona

Coursera, one of the world’s largest online learning platforms, needed to scale identity verification as its learner base surged and users were dropping out at the verification stage. To maintain academic integrity for courses, credentials, and degree programs, Coursera selected Persona’s identity verification platform (IDV) to replace its previous system.

Persona implemented tailored verification flows, multi-language and global ID coverage (190+ countries, 20 languages), flexible APIs, and compliance support (WCAG 2.1 AA, FERPA, GDPR, CCPA), while working as a close partner to optimize funnels and metrics. As a result, Persona helped Coursera automate and customize verification, improve learner verification conversion rates, verify more learners at scale, and free Coursera to focus on delivering its learning experience.

Coursera

Shravan Goli

Chief Product Officer