Case Study: BlockFi doubles conversion rates with Persona

BlockFi doubles conversion rate while complying with strict international KYC/AML regulations with Persona

BlockFi, a cryptocurrency financial services company, was struggling with a poor user identity verification process from its previous vendor. The complex user interface and low accuracy were causing legitimate users to be declined and potential clients to abandon sign-ups, preventing the company from scaling while adhering to strict international KYC/AML regulations.

By implementing Persona's identity verification solution, BlockFi gained a highly customizable and user-friendly platform. Persona's optimized flows, multiple verification options, and dedicated partnership allowed BlockFi to drastically improve the onboarding experience. This resulted in a doubled conversion rate and enabled the company to scale rapidly with no downtime.

BlockFi

David Spack

Chief Compliance Officer