Case Study: AngelList achieves faster KYC and tripled conversions with Persona

AngelList streamlines KYC process with Persona, paving the way for further growth

AngelList, the leading platform for investing in startups, was juggling multiple identity‑verification vendors to meet KYC and fraud‑mitigation requirements, a process that was manual, costly, and slow (watchlist checks could take days). To simplify compliance and speed onboarding, AngelList switched to Persona for identity verification and KYC services.

Persona delivered a single, customizable verification platform with a modern API, fast watchlist checks, and a dedicated account team, consolidating AngelList’s flows and automating operations. The change saved time and money, reduced operational headaches, and materially improved conversions—AngelList’s Transfers team reported tripling conversions from Q3 to Q4—while enabling faster verification (seconds instead of days) and confidence to continue scaling.

AngelList

Jess Toy

Product Lead