Case Study: Gusto achieves 10x rep productivity with PersistIQ

Gusto - Customer Case Study

Gusto, a comprehensive payroll and HR software company, was growing quickly but its sales team was spending too much time on repetitive outbound tasks like manually crafting emails, logging activity, and tracking follow-ups. To improve rep productivity and morale, Gusto looked for a way to automate these time-consuming sales activities and found PersistIQ.

PersistIQ implemented an easy-to-use outbound sales platform for Gusto in less than a week, helping the team test what worked and focus reps on higher-value selling. The results included a 10% increase in open rates, a 3x increase in response rates, and a 10x increase in rep productivity, giving each rep back about 10 hours per week.

Gusto

Saad Shahzad

VP, Sales