Case Study: BackerKit achieves a 25.1% reply rate and saves 1.75 hours per day with PersistIQ

BackerKit - Customer Case Study

BackerKit, a crowdfunding management and fulfillment software platform, was struggling to manage outbound sales efficiently with a patchwork of ToutApp, Excel, Gmail, and CRM updates. The team was wasting hours on manual messaging, campaign setup, and data entry, which slowed their top-of-funnel efforts and created costly data errors.

PersistIQ replaced that fragmented workflow with personalized multi-touch campaigns and Salesforce integration, helping BackerKit increase follow-ups from 3 to 8 touchpoints. With PersistIQ, the team ramped up in under an hour, cut implementation time by 50%, gained 1.75 hours per day, and lifted reply rates from 13.6% to 25.1%.

Backerkit

James Yu

Head of Marketing