Case Study: a large american bank achieves faster deal approvals with Persistent Systems Salesforce Sales Cloud

Transforming a Capital Markets Legacy Sales Application

Persistent Systems worked with a large American bank that was struggling with its legacy FootPrints application for capital markets sales. Creating a new ARC Deal was highly manual, with each sales team member uploading documents and calculating data separately, while sales and credit approval teams had to move back and forth for approvals and quarterly database updates were tedious.

Persistent Systems implemented Salesforce Sales Cloud to give sales and credit approval teams secure cloud-based access to opportunity records, automate approvals, and improve communications around pending and submitted deals. The result was a 25–30% reduction in approval turnaround time, along with better UX, more efficient workflows, and automated notifications that improved operational efficiency.