Case Study: a leading consumer electronics company strengthens partner engagement with Persistent Systems and Salesforce Experience Cloud

Strengthening partner relations with Salesforce CRM and experience cloud

Persistent Systems helped a leading consumer electronics company improve partner relationship management after it struggled with multiple web applications and manual processes that made communication, collaboration, and lead handling inefficient. The fragmented experience affected both partner engagement and potential revenue across leads, opportunities, and deals.

Persistent Systems worked with Salesforce to build a centralized partner portal using Salesforce CRM and Experience Cloud, with Mulesoft supporting the integration layer. The new single gateway tailored services to partner needs, and the customer is already seeing a substantial rise in partner engagement, with plans to further improve onboarding, lead management, SLA processes, and reporting for better business generation and expansion.