Case Study: Financial Services Firm achieves 30% more loan transactions with Persistent Systems' Salesforce Loan Origination System

Salesforce powered Loan Origination System enables larger capacity for top financial services firm

Persistent Systems worked with a Financial Services Firm that needed a more scalable and flexible Loan Origination System. The firm’s existing platform had an unmanageable code base, couldn’t keep up with peak-season transaction demand, and needed support for 12 system integrations, configurable forms and status messages, a centralized customer repository, and 5,000+ users across 10 business lines.

Persistent Systems implemented a custom Salesforce Service Cloud-based Loan Origination System to improve customer acquisition and loan disbursement workflows. The solution integrated with third-party systems including FinnOne, CIBIL, ATOS Origin, Logix, ValueFirst, SharePoint, and Bank Bazaar, while also enabling centralized contact management and better process control. As a result, the firm saw a 30% increase in loan transactions during peak season, a 90% reduction in code deployment effort, and a 10% improvement in UAT cycle time.