Case Study: a UK-based security solutions provider streamlines multi-region marketing with Persistent Systems and Salesforce Account Engagement

Salesforce Account Engagement for a Security Solutions Provider

A UK-based security solutions provider faced challenges in managing its marketing across multiple European subsidiaries due to a lack of automation and the complexities of different languages and regulations. The firm engaged Persistent Systems to establish standardized, company-wide marketing processes.

Persistent Systems implemented Salesforce Marketing Cloud Account Engagement, using a single business unit to centralize all marketing efforts and create a unified view of activities. The solution was rolled out in phases, with each region's implementation customized for local needs. The platform empowered the client to effectively manage and optimize its marketing initiatives across diverse locations, supporting its expansion goals with a cohesive strategy.