Case Study: Pollozek achieves personalized omnichannel shopping experiences with Persistent Systems and Salesforce

Pollozek delivers first-class, personalized shopping experiences, powered by Salesforce & Persistent

Pollozek, a family-run fashion and lifestyle house founded in 1882, wanted to better connect its in-store experience with digital customer engagement. The retailer lacked a digital tool for managing customer transactions, relied on handwritten sales notes, had not digitized personal and video shopping appointments, and could not access service-process information like alterations, special orders, and complaints companywide. Persistent Systems supported the company in modernizing its sales and service operations with Salesforce.

Persistent Systems implemented Salesforce as a central, user-friendly platform for sales and service, enabling mobile customer interactions, personalized advice based on purchase history and preferences, and digitized service workflows. The solution also added more transparency and efficiency through reminders and channel integrations such as Email2Case and Web2Case, helping Pollozek deliver a more customer-focused experience with stronger up-selling potential, though no specific numerical results were provided.

Pollozek