Case Study: Pizza Hut India increases customer coverage with Persistent Systems and Google Maps Platform

Pizza Hut India increases customer coverage and deliveres pizzas on time with Google Maps and Persistent

Pizza Hut India, a subsidiary of Yum! Brands, faced challenges with outdated manual processes for managing pizza deliveries. These processes excluded some customers, took up to a week to create new delivery zones, and lacked objective tracking to ensure timely deliveries. To support its expansion goals and meet the demands of tech-savvy consumers, Pizza Hut partnered with Persistent Systems (via its acquisition of MediaAgility) to implement a transformation using Google Maps Platform and Google Cloud Platform.

Persistent Systems implemented a new delivery platform powered by Google Maps APIs for real-time rider tracking, route optimization, and automated trade zone creation. The solution, running on Google Cloud, provided customers with live order tracking and gave the business advanced analytics. As a result, Persistent helped Pizza Hut reduce the time to onboard new stores for delivery from one month to half a day, maximize customer coverage, ensure on-time deliveries, and achieve significant operational cost savings.

Pizza Hut

Prashant Gaur

Chief Brand and Customer Officer