Case Study: Menicon enhances customer experience and consolidates revenues with Persistent Systems and Salesforce

Persistent helps Menicon enhance customer experience and consolidate revenues with Salesforce

Menicon, Japan’s leading manufacturer of contact lenses with European operations in France, wanted to strengthen its position in the competitive soft lens market. To do that, it needed a unified view of customer data across sales, service, and marketing, plus a reliable way to daily attribute indirect sales revenue from logistics platforms. Menicon turned to Persistent Systems and Salesforce, including Sales Cloud, Service Cloud, Marketing Cloud Account Engagement, and Aircall CTI, to address these challenges.

Persistent Systems implemented a multi-cloud Salesforce solution integrated with Menicon’s ERP and telephony systems, creating a centralized platform for customer and revenue data. The result was improved access to information across departments, daily consolidation of indirect sales, better efficiency for mobile sales teams, and a shared interface for customer service and technical support. The project was completed in 9 months and significantly improved operational performance and staff satisfaction.

Menicon

Eric Tardivaud

Operations Manager