Case Study: Parc Spirou achieves 75% faster customer query management with Persistent Systems

Persistent collaborates with Parc Spirou to revolutionize customer query management and improve visitor experiences

Parc Spirou, a theme park in Monteux near Avignon and part of Média-Participations, was facing a growing customer service burden, with up to 200 inquiries a day during peak season, mainly about opening hours and bookings. To streamline this manual process, Parc Spirou worked with Persistent Systems to automate customer query management using Salesforce, including Service Cloud and a chatbot.

Persistent Systems implemented a three-part solution combining an AI chatbot, Salesforce Service Cloud, and Salesforce Marketing Cloud. The chatbot now handles recurring questions and creates cases when needed, while Service Cloud centralizes and categorizes inquiries from web, email, and chat, and Marketing Cloud supports targeted campaigns. The result was a 75% reduction in customer query emails during peak season, improved visitor satisfaction, faster response times outside office hours, and more time for the team to focus on content and engagement.

Parc Spirou

Nicole Diasparra,

Marketing and Communications Manager